Why is mall shopping so popular? Could be the great sport of people
watching, or it could be that people like to have easy access to multiple
products, each organized into individual stores, with window displays that
help us decide before enterning, Then once we do step through the door, we
find sales racks, friendly help, and easy checkout (except at Christmas).
Your website needs to adopt this format. Your site is the mall. The landing
pages are the stores. The window displays are your PPC ads, Local
Listiings, and Search Engine rankings. You need a warm reception at each
page with compelling offers, friendly help, and an easy path to checkout. It's
a system that works for huge chain stores, and it can work for you.
Remodel your Site...
Other Valuable Services
Think Like a Shopping Mall
A beautiful site and all the SEO in the world is NO GOOD without converting
visitors into customers!
You need a website the performs as great as it looks which is why
On-Target SEO is proud to offer Website Architeture as a service.
If your ready to throw back the doors on your site and get the crowds of buys
shopping... and buying, give us a call at 616-862-2274 or fill out the form
below and ask for a review of your site.
It's not called website design, because it is much more than creating a
fancy looking site. Website architecture involves a very strategic blue print
brining together appearance, organization, visitor flow, customer conversion,
and relationship building.
Here's how it works:
Analysis - First we need to see what is working well and what isn't
by reviewing historical tracking data. If none exists we start by
installing modules to begin collection.
Goals -Business goals and website goals need to be discussed and
Organization - The site needs to offer multiple landing pages
allowing different visitors to quickly access what they are looking for.
The home page is usually not a very good landing page.
Appeal - Your site needs to be visually attractive, with compelling
offers, and above all realative information based on the keywords
Conversion - Each landing page must have an easy path for helping
your visitors become customers.
Tracking - Conversion funnels are created and monitored for valuable
feedback helping to maximize conversions and minimizing bounce
Get a FREE review of your website and it's potential.